Proposals
The Site & Context
Site Location
The site currently comprises the Sainsbury’s store, open-air surface-level parking and associated facilities. As part of these proposals, the supermarket building and its operation will remain unchanged, ensuring customers can continue to shop as normal.
At this early stage, we are exploring how the existing car park to the east of the store, currently an inefficient open-aired surface-level space, could be redesigned to make better use of the site. Importantly, any future plans would continue to provide convenient covered customer parking, while also creating the opportunity to introduce new homes, community spaces and wider benefits for Alperton.
The Sainsbury’s store will continue to serve as a key anchor for the area, supported by a more efficient and welcoming environment for customers and the local community.
The site is within:
- The Alperton Growth Area
- A Tall Building Zone
- A short walk from Alperton Underground Station
- The Ealing Road & Alperton Creative Enterprise Zone
Site Location
Entrance
Car Park
Planning Context
Planning policy supports:
- New homes within designated growth areas
- Development of available brownfield land in accessible locations
- Active commercial and enterprise uses
- Improvements to public realm and biodiversity
Our Vision & Proposal
Our vision is to create a place that feels open, welcoming and enjoyable for everyone, whether you’re living, working, shopping or simply passing through. The emerging plans aim to transform the site into a vibrant neighbourhood with high-quality new homes, attractive public spaces and safer, easier routes for pedestrians.
Alongside new ground-floor retail and commercial space that can support local businesses and services, the proposals also include a reconfigured covered Sainsbury’s car park. This will ensure convenient customer parking is retained while making much more effective use of the land to benefit the wider community.
Business as usual at Sainsbury’s Alperton
The existing Sainsbury’s store will remain open throughout the construction period, ensuring the community can continue to shop as normal. Customers will still have convenient access to the store while the proposals are delivered.
We are committed to keeping customers, neighbours and the wider community fully updated as the plans progress. This includes sharing information at key stages and providing opportunities for people to help shape the future of the space. Your views are an important part of the process, and we will continue to listen, engage and refine the proposals based on feedback.
What This Could Bring
New mixed tenure homes
Affordable housing including in Social Rent tenure
New enterprise & retail space
Retained store with replacement grade parking
Helping to shape a new part of Alperton
5OO+ construction jobs
Improved environment for neighbours
New public spaces
Vision & Aspirations
Proposed Buildings & Public Space
At this early stage, the emerging masterplan includes a total of five residential buildings; four arranged around a landscaped podium garden with a single building positioned on the corner of Glacier Way and Ealing Road.
The buildings help define a series of new streets and public spaces across the site.
We are considering how these spaces could:
- Create clearer walking routes
- Provide new places to sit and spend time
- Improve connections to surrounding streets
- Support ground floor shops and businesses
Illustrative views showing how new streets and public spaces could look
Masterplan | Ground Floor
Masterplan | Roof
These images are illustrative. The final design will be informed by ongoing survey work and consultation feedback.
Strengthening Links to Ealing Road & the Alperton Creative Enterprise Zone
The site sits at the heart of the Ealing Road & Alperton Creative Enterprise Zone (CEZ), an area celebrated for its vibrant South Asian fashion and jewellery businesses, alongside a growing community of makers, artists and creative entrepreneurs. This unique character provides an exceptional foundation for future growth.
At this early stage, we are exploring how the proposals can build on these strengths and deliver even more opportunities for the community by:
- Creating flexible, affordable spaces for small and independent businesses
- Supporting local makers, designers and creative industries with modern, adaptable workspaces
- Designing active, welcoming streets with ground-floor shops and community-focused amenities
- Providing opportunities for local jobs, skills development and enterprise
- Offering workspace that supports creative careers, including fashion and jewellery skills
- Helping strengthen connections between local businesses and the wider CEZ network
Our aim is to complement and enhance the CEZ’s unique identity, helping it continue to flourish as a hub of creativity, culture and local enterprise.
Our Vision & Proposal
Our vision is to create a place that feels open, welcoming and enjoyable for everyone, whether you’re living, working, shopping or simply passing through. The emerging plans aim to transform the site into a vibrant neighbourhood with high-quality new homes, attractive public spaces and safer, easier routes for pedestrians.
Alongside new ground-floor retail and commercial space that can support local businesses and services, the proposals also include a reconfigured covered Sainsbury’s car park. This will ensure convenient customer parking is retained while making much more effective use of the land to benefit the wider community.
The existing Sainsbury’s store will remain open throughout the construction period, ensuring the community can continue to shop as normal. Customers will still have convenient access to the store while the proposals are delivered.
We are committed to keeping customers, neighbours and the wider community fully updated as the plans progress. This includes sharing information at key stages and offering opportunities—such as this consultation—for people to help shape the future of the space. Your views are an important part of the process, and we will continue to listen, engage and refine the proposals based on feedback.
Planning Context
Our vision is to create a place that feels open, welcoming and enjoyable for everyone, whether you’re living, working, shopping or simply passing through. The emerging plans aim to transform the site into a vibrant neighbourhood with high-quality new homes, attractive public spaces and safer, easier routes for pedestrians.
Alongside new ground-floor retail and commercial space that can support local businesses and services, the proposals also include a reconfigured covered Sainsbury’s car park. This will ensure convenient customer parking is retained while making much more effective use of the land to benefit the wider community.
The existing Sainsbury’s store will remain open throughout the construction period, ensuring the community can continue to shop as normal. Customers will still have convenient access to the store while the proposals are delivered.
We are committed to keeping customers, neighbours and the wider community fully updated as the plans progress. This includes sharing information at key stages and offering opportunities—such as this consultation—for people to help shape the future of the space. Your views are an important part of the process, and we will continue to listen, engage and refine the proposals based on feedback.
Community and Amenity Enhancements:
- The proposals integrate key elements to align with Part L 2021 requirements, ensuring energy efficiency and sustainability.
- The three-storey extension will incorporate high-performance insulation materials for walls, roofs, and floors, significantly reducing thermal bridging and heat loss.
- Renewable energy technologies, such as solar PV panels, are being considered to further minimise the building’s carbon footprint and meet rigorous energy performance standards.
- The site maximises its highly accessible location, with a Public Transport Accessibility Level (PTAL) score of 6a, by encouraging visitors to use public and active transport options.
- The scheme includes policy-compliant levels of cycle parking and designated blue badge parking spaces.
Community and Amenity Enhancements:
- Significant visual improvements and enhanced outlook for existing residents through high-quality landscaping and urban greening in the courtyard.
- Opportunity for the conference facility to be used for community purposes when not in use, providing social value.
- Creation of a new café within the courtyard.
- New modern gym.
- Significant urban greening that will boost local biodiversity.
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Chelsea Cloisters is a 10-storey mixed-use building with a basement, located in the Brompton and Hans Town Ward of the Royal Borough of Kensington and Chelsea.
At ground level, the building features residential units along the Ixworth Place, Makins Street, and Lucan Place frontages, while the Sloane Avenue frontage comprises a mix of commercial spaces and residential units above. The residential accommodation includes both long- and short-term lettings.
